Centili was established in 2010 as a part of Infobip family with an idea to create a payment platform. Today, Centili partners with over 280 mobile network operators, and leading digital content providers. User-friendly platforms for mobile payments management and customer care is what they bring to the table.
GLOBAL MONETISATION COMPANY
Studio Direction was tasked with designing the experience for new official Centili website. In the course of Centili’s tenth anniversary a major rebranding effort happened. Studio Metaklinika did an amazing job with a new identity and our job was to put it in one seamless experience.
Speaking with more than one stakeholder shed light on multiple perspectives. Doing so ensured that we’re on the same page with everyone from the start and stoped us from second-guessing our design decisions later on. Keeping an eye on Centili competitors helped us to anticipate shifts in the market, spot new trends and successful tactics, and stay on the cutting edge of what’s working within their niche.
We worked hard to figure out the anatomy behind the Centili products and started with an in-depth analysis of the Centili platform and what it brings to the table. Our main concern was to present the users and future clients the power and scalability of the product.
Centili’s core is centered around their products, services and company culture, so naturally these are the first links in the navigation bar. From these dropdown menus the user can access the subpages. Whole website is organised around horizontal sections linked to other pages.