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Craft a digital showcase worthy of your landmark.

Studio Direction est. 2019

THINGS THAT YOU ARE NOT PROUD OF SHOULDN'T BE SIGNED BY YOUR NAME.

Real estate Dubai
485+ projects across the globe

Your project deserves distinction

With 10+ years of insight, we’ve seen average sites sink standout developments. Trusted worldwide, our bespoke websites engage visitors, build trust, and drive results.

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From bold design to real results

We craft websites that don’t just look exceptional—they perform where it matters. Whether you’re marketing a new development or refining your brand’s digital presence, every feature is built to deliver measurable value: attract qualified leads, reduce sales costs, and get your project online faster.

Lock new leads

A superior website design boosts conversion rates and intuitive navigation ensure that potential buyers can easily explore developments and take action.

A high-performing website attracts, engages, and converts visitors more effectively, driving revenue growth.

Optimise sales costs

​Investing in a strategically designed website can significantly enhance sales and reduce communication costs.

A well-structured website serves as a 24/7 information hub, reducing the need for extensive customer service interactions and thereby lowering operational costs.​

Shorten time to market

Strategic planning, clear workflows, and an iterative approach streamline execution, reducing bottlenecks and last-minute revisions ensures a faster, more efficient website launch, allowing real estate projects to go live without delays

Elevate your experience with top-notch features

(Experience)

Every project is different, but excellence follows a pattern. These are the core features we consistently deliver for most compelling developments—designed to maximise visibility, improve user engagement, and elevate perception from the very first click.

(0.0.1)

Showcase the location

The location is one of the most important selling points of any development. Highlighting it effectively helps buyers connect with the lifestyle and convenience your project offers.

Showcase the location
Property presentation

(0.0.2)

Property presentation

Whether it’s through 2D floorplans or immersive 3D visualizations, presenting the property clearly and attractively is crucial for inspiring action and building trust.

(0.0.3)

Apartment offering

Your apartment catalog is the core call to action. Present a well-structured offering with intuitive filters to help buyers find their ideal home with ease.

Apartment offering
Beyond apartments

(0.0.4)

Beyond apartments

Modern buyers expect more than just living space. Highlight additional amenities such as co-working areas, gyms, rooftop terraces, concierge services, or smart home features to elevate your development.

(0.0.5)

Analytics & integrations

To truly drive results, proper tracking must be in place. Implement analytics tools and integrate lead forms with your CRM to capture interest and turn it into sales.

Analytics & Integrations

Execute with excellence

(THE PROCESS)

A seamless journey from vision to exceptional digital presence

Our proven, streamlined process is designed specifically for real-estate developers. Each step ensures your project’s essence is captured perfectly, combining stunning visuals, captivating storytelling, and meticulous execution. Enjoy a frictionless collaboration that transforms your ideas into an extraordinary digital showcase.

Discovery & ideation

Kristina i Nemanja
Kristina i Nemanja

understand

Design

Nemanja i Bojan
Nemanja i Boja

create

Webflow development

Stefan i Vladimir
Stefan i Vladimir

Style

QA & content

Nemanja i Bojan
Nemanja i Bojan

GENERATE LEADS

Deployment & hand-off

Stefan i Vladimir
Stefan i Vladimir

DECIDE

Vladimir on the court
Vladimir Vujakovic from Studio Direction
Propellyst aplication

Let’s build together

Request a personalized consultation and discover exactly how we can help your development stand out.

Request a call

Our work

See all
Kolašin ValleysKolašin ValleysKolašin Valleys

Kolašin Valleys

Website

Belgrade WaterfrontBelgrade WaterfrontBelgrade Waterfront

Belgrade Waterfront

Website

Luštica bayLuštica bayLuštica bay

Luštica bay

Website

Kadena Sotheby's International RealtyKadena Sotheby's International RealtyKadena Sotheby's International Realty

Kadena Sotheby's International Realty

Website

PropellystPropellystPropellyst

Propellyst

Zero to one

Kolašin Valleys

Website

Luštica bay

Website

Kadena Sotheby's International Realty

Website

Propellyst

Zero to one

Falcon Holding

Website

Launch fast with aready-made package

Campaign website

Perfect for small-scale property developments focused on visibility and lead capture.

What’s included
  • One-page landing site

  • Multi-language (up to 3)

  • Custom, responsive design

  • Visual content creation

  • Webflow CMS build

  • Lead capture & conversion tools

  • Technical SEO setup

  • CRM and analytics integration

  • 2 design revision rounds

  • Timeline 2-3 weeks

Showcase website

Ideal for showcasing the full scope of your development and driving interest ahead of campaigns.

What’s included
  • Everything from “Campaign website”

Plus:
  • Up to 10 custom template pages

  • Unit listing & filtering

  • Unit detail pages

  • IDX / MLS integration (optional)

  • 360° apartment-tour embed

  • Unlimited design revisions

  • Timeline 6-7 weeks

Property navigator

Turn your development into an immersive experience with interactive maps and detailed unit data.

What’s included
  • Everything from “Showcase website”

Plus:
  • Multi-language (up to 4)

  • Up to 20 custom template pages

  • Interactive 360° building map

  • Mortgage calculator

  • Unit comparison and favorites

  • Timeline 8-9 weeks

Client stories

Vuk Zlatarov

Founder at Poddster

Ike Udechuku

Founder of Pathway

Mike Pritchett

Founder at Tripclone, ex Shootsta

Borko Kovacevic

Co-Founder at Podyx, ex Microsoft Singapore

Vladimir Vujakovic from Studio Direction
Kadena Sothebys

Looking for the off the shelf solution?

Plug and play our property navigator - Propellyst to your existing website.

FAQ

How will you ensure the website supports the Client’s marketing and lead-generation goals?

We begin with a structured Discovery & Strategy phase involving stakeholder interviews, brand immersion, audience insights, competitor analysis, and a full content/UX audit. This ensures the website is fully aligned with the Client’s marketing objectives, lead-generation funnel, and conversion paths.

What experience do you have working with real estate?

We have extensive experience designing and developing websites for residential, off-plan, and mixed-use real estate developments. Our work includes full property presentations, unit catalogs, amenities storytelling, and high-value conversion journeys — all tailored to the expectations of modern real-estate buyers.

How will you help the Client differentiate in a competitive market like Dubai?

We focus on creating a distinctive digital identity by combining premium visual design, lifestyle-focused storytelling, and seamless UX. Our approach elevates each development beyond standard property listings — turning it into a compelling digital experience that communicates value, trust, and brand quality.

How will you present developments, units, and amenities?

We create structured, intuitive modules for:

• Project overviews
• Unit catalogs with filtering
• Detailed unit pages
• Floor plans and 3D/360° visuals
• Amenity & lifestyle sections
• Location and masterplan highlights
 
This allows the Client to communicate value clearly, whether the user is exploring on desktop or mobile.

Can you showcase more than just the apartments (lifestyle, amenities, experience)?

Yes. Modern buyers look beyond square meters, so we emphasize lifestyle narratives, amenities, community benefits, and unique value propositions — strengthening emotional connection and desirability.

Do you support multilingual experiences (e.g., English/Arabic)?

Yes. We design and develop with multilingual support from the outset, ensuring seamless translation workflows and layouts optimized for both LTR and RTL languages.

Which tech stack do you recommend?

We typically build using a modern, scalable, low-maintenance CMS that allows the Client to easily manage content without relying on developers. Our builds are custom-designed, responsive, and optimized for long-term scalability. An example would be Kolasin Valleys built on Webflow.

Can you integrate with CRM and marketing platforms?

Yes — we support integration with CRM systems (e.g., HubSpot, Salesforce, Zoho), marketing automation, analytics, WhatsApp/instant contact tools, and custom lead workflows.

Can the website scale as the Client adds new developments?

We structure the CMS to be modular and scalable, enabling the Client to add new projects, pages, languages, or features as their portfolio grows — without needing to rebuild the system.

Do you support advanced features such as interactive maps, unit availability, or calculators?

Yes — we can implement advanced features such as:
• Interactive project maps
• Unit availability filters
• Virtual tours / 360° experiences
• Unit comparison modules
• Mortgage calculators
• Custom-designed property listing structures

How do you handle SEO for real estate websites?

We implement strong technical SEO foundations:

• Clean URL structure
• Metadata & OG tags
• Image optimization
• Structured content hierarchy
• Redirection setup (if migrating)
 
Our approach ensures the site is fully optimized for search visibility and long-term performance.

How will you ensure performance and mobile optimization?

We follow mobile-first principles, optimize assets, and ensure fast loading across all devices. This is critical for real-estate audiences, where mobile browsing often dominates first contact.

Do you ensure compliance with privacy and tracking laws?

Yes — we implement cookie consent, privacy notices, compliance for EU/UAE standards, and proper tracking configurations for analytics and lead attribution.

What does your project process look like?

Our end-to-end process includes:
1. Discovery & Strategy
2. Information Architecture & Wireframes
3. High-Fidelity Design
4. Custom Development
5. Content integration
6. QA, device testing & optimization
7. Launch & handover

What deliverables will the Client receive?

• Full sitemap & wireframes
• High-fidelity UI design system
• Responsive prototypes
• Custom CMS development
• Documentation & training
• Content guidelines
• Optional ongoing support

How will communication work?

We assign a dedicated project manager and maintain structured communication (weekly calls, shared channels, and transparent timelines).

How do you manage scope adjustments?

We maintain clear scope definition from the outset and accommodate new requests through structured change-requests to ensure smooth delivery.

What does post-launch support include?

We offer ongoing support and maintenance if the Client prefers. Alternatively, we provide training and documentation so the Client can manage all content internally.

Who provides text, images, and media assets?

The Client typically provides content (copy, images, videos, renders). We assist with optimization and layout for best performance and presentation.

How do you structure pricing for real estate websites?

Pricing depends on scope and complexity. We offer clear, structured packages and custom pricing for developments requiring advanced functionality.

What additional costs should the Client expect?

We ensure full transparency. Third-party costs (hosting, domain, platform fees, premium plugins, analytics tools) are always communicated upfront.

Can you provide a clear cost-to-value breakdown?

Yes — we outline every component of the project: pages, features, integrations, and CMS structures, so the Client clearly understands the value delivered at each stage.

How do I know which package is right for my business?

Choosing the right package depends on the scale of your development and how much content you want to showcase. If you’re launching a single property or project, the Small Marketing Website may be ideal.

For larger developments or portfolios, the Full marketing Website provides more flexibility and space to tell your story. And if you’re looking to truly engage your audience, the Property package offers a dynamic way to explore your site or master plan.

Not sure? We’re happy to walk you through the options.

Can I get the custom quote?

While our packages cover most needs, we understand that every project is unique—especially in real estate development. If you have specific requirements or want to mix elements from different packages, we’re happy to provide a custom quote based on your scope, goals, and timeline. Just reach out through the contact form below.

Can I upgrade from one package to another later on?

We refer to long-term collaborations as retainers. Based on our experience, many clients benefit from having a part-time designer integrated into their team, dedicated to ongoing product design tasks. This approach ensures consistent support and seamless execution of design needs over time.

Will there be a dedicated point of contact?

Yes, collaboration with our team considers Project Manager dedicated to your project from start to finish.

Do you offer content creation or it will have to be provided?

Your team should provide the content: text for all languages, images, property renders, videos, and any other materials - and we’ll take care of the rest.

Our team will make sure everything is added to the website in the most effective way, with images and videos optimised for web performance.

Are CRM, analytics, or third-party tools integrations included in the packages?

Yes, we understand that effective lead management is critical for real estate development websites that convert.

Whether it’s syncing your CRM to track and nurture leads, integrating Google Analytics for insights, or connecting other marketing platforms, we ensure smooth and efficient integrations.

We’ll consider your specific requirements and take care of the technical setup to ensure everything works seamlessly.

Is SEO and AEO (Answer Engine Optimization) included in your packages?

We include technical SEO and foundational AEO within our standard delivery. This covers all structural elements required for the website to be properly understood and indexed by search engines and modern answer engines. Our work includes title tags, meta descriptions, clean URL structure, open-graph setup, optimized images, schema markup where relevant, support for llm.txt to guide AI/LLM indexing and content discovery and 301 redirects for existing websites.

These fundamentals ensure the Client’s website is prepared for both traditional search visibility and emerging AI-driven discovery experiences.

What kind of support is offered after the website is launched?

Our job doesn’t end when your site goes live. With our Webflow maintenance and support included in the Full marketing website and Full Marketing website + Interactive map packages, we keep your website running smoothly, up-to-date, and aligned with your evolving business needs.

What’s included:
– Ongoing performance monitoring and updates
– Bug fixes and priority issue resolution
– Content and layout adjustments
– CMS support and training (when needed)
– Quick turnarounds for minor changes and improvements

Will the website be easy to update or do we need to rely on your team for changes?

The website is built on a user-friendly CMS that allows your team to manage and update all standard content independently - including property listings, images, text, and blog posts. While we are always available for technical support or custom feature updates, routine content changes do not require our involvement.

Do you provide training on how to use or update the website?

Yes. We provide comprehensive training sessions and documentation to ensure your team can confidently manage the website. This includes adding new projects, updating listings, editing text and images, and using any custom modules developed for the site.

Can you help with branding or visual identity if I don’t have one yet?

Absolutely. We can collaborate with the Client to create a cohesive brand identity — including logo, color palette, typography, and visual guidelines — that aligns with the website and overall marketing strategy. This ensures a unified, premium look across all digital and offline touchpoints.

Why choose Webflow for my company's real estate website?

Webflow allows us to create fully custom, high-performance websites without compromising flexibility. Its advantages include:
• Intuitive CMS for easy content updates by the Client
• Fully responsive design for all devices
• Fast loading speeds and SEO-friendly structure
• Scalable and modular architecture, suitable for multiple developments
• Ability to integrate third-party tools, CRMs, and analytics
This combination makes it ideal for real estate websites that require both premium presentation and long-term maintainability..

What do you consider a template page? Is there a limit to the number of pages on the website?

A template page is a reusable layout designed for consistent content types - for example, individual property pages, project overview pages, or blog posts. Templates allow the Client to quickly create new pages while maintaining design consistency. There is no strict limit to the number of pages; the CMS can scale to accommodate multiple developments, units, and multilingual versions.

How long does it take to build a website for real estate development?

Typical timelines depend on the complexity and scope, but for a full-featured real estate development website, the process generally takes 8–12 weeks from discovery to launch. This includes research, wireframing, high-fidelity design, CMS setup, development, QA, and training. Timelines may vary if additional features such as 3D tours, interactive maps, or multi-language support are included.

Do you offer multi-language websites?

Yes. We design and develop multilingual websites, fully optimized for seamless user experience in each language. This includes proper text direction for languages like Arabic (RTL), multilingual navigation, and CMS workflows that allow the Client to manage content in multiple languages efficiently.

Are there any additional costs not included in the package?

Our service fees do not include Webflow hosting, domain registration, or third-party tools or accounts.

You can purchase your domain through any provider of your choice.

Webflow hosting costs may vary depending on your website’s features and needs—we’ll guide you through the options and help you optimize for both performance and budget.

Bojan from Studio Direction
Nemanja from Studio Direction
Milica from Studio Direction
Ana from Studio Direction
Vlada from Studio Direction
Studio Direction crew
Djurdja from Studio Direction
Andrija from Studio Direction
People from Studio Direction
Djurdja from Studio Direction
Bojan from Studio Direction
Girls from Studio Direction
Studio Direction crew
Stefan from Studio Direction
Djurdja from Studio Direction
Milica from Studio Direction
Vladimir from Studio Direction
Vlada from Studio Direction

(get started)

We are eager to build a cohesive digital world for your ideas. Drop your details below and watch your vision takes shape.

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