Confidential Layer

Product design, Branding, Website

Studio Direction est. 2019

THINGS THAT YOU ARE NOT PROUD OF SHOULDN'T BE SIGNED BY YOUR NAME.

(ABOUT PROJECT)

Confidential Layer enhances crypto assets by adding privacy and security features through the first-ever non-custodial bridge connecting public and privacy blockchains. By combining the advantages of both blockchain types, Confidential Layer ensures on-chain activity remains protected without compromising liquidity or accessibility.

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(services)

The challenge

The team at Confidential Layer already had a working version of their product and had successfully validated the idea, but it needed a visual refresh. Our task was to elevate the existing identity without straying too far from what users were already familiar with. In addition to redesigning the landing page, we revisited the product’s UX and made key adjustments to ensure a solid foundation before introducing new feature development.

Key deliverables

Branding
Website design
Product design

Website redesign

In designing the landing page, our goal was to present the product offering in a clear and accessible way for every visitor. We focused on a clean layout, concise messaging, and intuitive navigation that guides users step by step without overwhelming them.

Custom visualizations and subtle animations were incorporated to enhance the design and bring the color scheme to life, creating a more engaging and memorable experience.

Product design

With our experience in the Web3 space, we were confident in suggesting both small and large-scale improvements to the UI. Often, even minor adjustments, such as refining layouts, changing labels, or reordering steps can significantly improve the UX, especially for less experienced users. A strong understanding of crypto concepts allowed us to challenge existing product assumptions and thoughtfully merge proven Web2 best practices into Web3 use cases.