Kerberus Prime

Branding, Website

Studio Direction est. 2019

THINGS THAT YOU ARE NOT PROUD OF SHOULDN'T BE SIGNED BY YOUR NAME.

(ABOUT PROJECT)

Kerberus Prime stands behind successful and secure validation Web3 services as one of few initiatives of the Shard Labs. We were contacted by the marketing team to design a visual identity and a promotional website.

Visit website

(services)

The challenge

Our design team enjoys creative freedom in the type of the project where new digital experiences should be created and this was that case. Client's marketing team had a name, well prepared brief and openness to collaborate in our process.

Key deliverables

Branding: logo design, typography, color scheme, brand device
Marketing collaterals: print and digital
Web design
Webflow development

Branding

The inspiration for the logo came from the meaning behind Kerberus—a dog, usually represented as having three heads, that guarded the entrance of the Underworld. This classical mythology creature is connected with the Web3 world with an attractive color scheme and edgy typography mixed with calmer Roboto.

Custom web design and Webflow development

Our team embraced creativity while designing the website: 2D and 3D animations and elements, micro-interactions, and smart application of brand devices and other elements resulted in a presentational website that was fun to scroll through. For this use case Webflow was perefct choice: in just matter of days website was live and ready to be shown at a conference.