Poddster redesign

With our deep understanding of the industry, customer needs, and first-hand insights from the ground, we partnered closely with Poddster’s marketing team to strategically shape the new website. The result: a richer, more content-driven platform that highlights what Poddster is truly about—video, content, and community.

Key deliverables

• Web design for lead generation websites in 3 markets: Dubai, Abu Dhabi & Singapore
• Design system
• Webflow development
• 3rd party integration

Web design

Vibrant colours and brand device taken from the logomark are combined with the Archivo font to form a recognisable brand across different digital channels. On top of that, the motion designer created several short feature walkthrough videos.

Design system

The sitemap and page purposes were translated into a design system where every section stayed “on-brand” while still allowing flexibility in layout and content.

Besides the main presentational website, our design team delivered design for several lead generation pages and provided guidance to the dev team along the way. A rich library of components and design system made the design process smooth and enabled efficient iterations.

Webflow development

A smooth workflow between design in Figma and development in Webflow made it possible to build, iterate, and launch quickly, with frequent updates. Given the content-heavy nature of the project, we designed a CMS structure that is simple and intuitive—enabling team members from marketing, sales, and on-site management to make updates independently, without relying on developers.

Building on Webflow gave us the opportunity to be flexible in A/B testing and other marketing activities. The Poddster team can manage pages independently, switch on/off landing pages, create new pages from existing components, etc. Additionally, the nature of the business requires frequent content updates so the Poddster team has the ability to independently keep the website up to date.