Studio Direction is an official Webflow Certified Partner

written by

Stefan Radovic

Webflow

After 3+ years of developing websites on Webflow, it was time to officially became member of this growing community!

In October 2024, we had the pleasure of attending Webflow Conf in London, where we were reassured of all the benefits this partnership enables us to access. The Webflow team supported us with great attention to detail and ensured we stayed updated with all the insights related to their Partner program.

How we started using Webflow

Back in 2021, we considered Webflow as an alternative to other platforms for delivering websites. We were primarily built on WordPress with a reliable dev team as our partners. Wix and Squarespace had use cases for much simpler designs than the ones we were committed to. Webflow’s promise was no or low code, an optimized workflow, and sufficient flexibility for the particular type of project—marketing and promotional websites and landing pages. We decided to give it a try on a smaller-scale project (led by the principle of ‘if you fail, fail small’).

Custom design and website performance are non-negotiables

This was the most important criteria when we were considering alternatives among platforms for budiling websites. For us, development as a phase that should be carried out efficiently, without compromising on design or performance. Since we focus on custom design (no themes, reworks, or similar alternatives), Webflow gives us the flexibility to implement the design and animations as envisioned by the design team.

We've often seen how the website experience after development can be so different from the design prototype, and this was one of the pain points we aimed to solve. Edits and tweaks took time, and senior developers weren’t particularly excited about handling these tasks, while juniors struggled to achieve the intended design. In many cases, clients don’t have a specific preference for the platform used to develop their website, but they want to ensure both design and user experience are top-notch. Webflow is the perfect sweet spot for that.

Webflow enables a streamlined workflow

Regarding workflow, Webflow’s ability to deliver responsive design quickly and reliably is a huge advantage for our team. This further reflects on the delivery timeline and cost - very important for both clients and us.
The development workflow is streamlined—no need to build buttons or slideshows from scratch. These small efficiencies add up and make a real difference. Also, clients appreciate hearing that a landing page can be completed in a day.