Drag

Your brand
is your story

SD 2019 — ∞

IF YOU’RE NOT PROUD OF IT, DON’T PUT YOUR NAME ON IT.

Forgettable brands don’t grow.

Whether you’re building a brand from scratch or redesigning an established one, it shouldn’t blend in. We create identities with clarity, character, and purpose so people notice, remember, and trust you.

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485+ clients across the globe
Vladimir Culic from Studio DirectionVladimir Culic from Studio Direction

Process

DEFINITION

Discovery & ideation

Design

PRODUCTION

Brand guidelines

Implementation

(Step 01)

Discovery & research

We explore the brand’s purpose, audience, and visual tone by aligning with key stakeholders. Through interviews, audits, and market insights, we uncover the core attributes that will guide the brand’s identity moving forward.

WHAT WE DO

Stakeholder interviews

Collaborating with the client to clarify the brand’s values, tone of voice, and design preferences.

WHAT you get
Aligned goals and brand values.

Brand audit

Reviewing existing brand elements to identify strengths, inconsistencies, and areas for enhancement.

WHAT you get
Brand design brief aligned with existing strategy

Market & audience research

Understanding the target audience and market to ensure the brand design resonates visually.

WHAT you get
Target audience understanding

Mood board exploration

Developing initial mood boards based on the client’s brief and strategy to establish visual direction.

WHAT you get
Mood boards reflecting the visual direction.
(Step 02)

Visual identity design

We design a distinct visual system that reflects the brand’s personality, values, and audience. From logo and typography to motion and graphic elements, each piece works together to create a cohesive and memorable identity.

WHAT WE DO

Logo design

Crafting a unique, scalable logo that embodies the brand’s personality and resonates with the target audience.

WHAT you get
Primary logo and variations.

Typography & color palette

Defining fonts and colors that convey the brand’s tone and ensure consistency across applications.

WHAT you get
Typography and color palette guidelines.

Motion design

Creating animated logo variations, transitions, and brand elements to enhance digital engagement and storytelling.

WHAT you get
Motion-ready logo and brand assets.

Additional graphic elements

Designing supporting visuals like icons, patterns, and graphic motifs to expand the visual language.

WHAT you get
Graphic elements (icons, patterns, textures).

Michael Smith Jr.

Co-Founder at The Generalists Podcast, Oracle Singapore

(Step 03)

Brand guidelines

We compile a clear and structured guide covering logo usage, typography, color palette, layout rules, and supporting visuals. This ensures consistency across every brand touchpoint, from product to marketing.

WHAT WE DO

Comprehensive style guide

Documenting rules for logo usage, typography, colors, and supporting graphics.

WHAT you get
Detailed brand guidelines document.

Real-world applications

Creating mockups or examples (e.g., business cards, social media templates, packaging) to visualize the brand in action.

WHAT you get
Application examples.

Asset delivery

Delivering all assets in multiple formats, ready for implementation by the client or third-party teams.

WHAT you get
Advanced features developed
(Step 04)

Support

We extend the brand into key touchpoints by designing assets like email signatures, pitch decks, social templates, and web elements. This ensures the brand remains consistent and impactful across real-world applications.

WHAT WE DO

Touchpoint design

Designing additional assets such as email signatures, pitch decks, or website elements.

WHAT you get
Additional brand assets ready for implementation.

Implementation collaboration

Supporting third-party developers, agencies, or in-house teams with applying the brand across platforms.

WHAT you get
Advice on the brand assets implementation.
(VISION FRAMING TEAM)

Our experts

Over the past decade, we’ve carefully built a team of makers, thinkers, and doers. Every member has been handpicked not just for their talent, but for their drive, mindset, and ability to push the product forward.

Nemanja Baukov
Brand designer
Andrija Cugurovic
Brand designer
Stefan Radovic
Webflow developer
Vladimir Vujakovic
Art director
Kristina Bojovic
Project manager
Bojan Borjanic - Product Designer

Start now

You bring the vision. We’ll shape the strategy, design, and identity to match.

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FAQ

Who will work on the project?

Our team of Graphic Designer, Art Director and Project Manager as a point of contact. If the project requirements include product showcase/reel or similar type of video production, we can include a Motion Designer as an addition to the team.

What happens when the brand identity is completed?

We’ll handover all resources and marketing collaterals so you can or we can continue the engagement in the format of retainer or by working on other services from our offering. Most frequently, our clients combine branding with website design and development.

What if I need a dedicated designer on the project for a longer period of time?

We refer to long-term collaborations as retainers. Based on our experience, many clients benefit from having a part-time designer integrated into their team, dedicated to ongoing graphic design tasks. This approach ensures consistent support and seamless execution of design needs over time.

Can I get the custom quote?

Yes, prices given on the page above serve as a reference. We’ll be happy to prepare and present a custom quote in line with project needs and scope. This might be in particular convenient when website design and development service is purchased in a bundle with other services.

What’s not included in the the costs and fees listed above?

In some cases, some suggestions consider fonts, videos and images that aren’t free. Cost for these licences is not included in our service fee.

(GET STARTED)

We are eager to build a cohesive digital world for your ideas. Drop your details below and watch your vision takes shape.

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Nemanja Baukov - graphic designer

COLLECTEVOLVE

     No matter where you’re starting from, we’ll point you in the right direction.

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