Spaceshard

Branding, Website

Studio Direction est. 2019

THINGS THAT YOU ARE NOT PROUD OF SHOULDN'T BE SIGNED BY YOUR NAME.

(ABOUT PROJECT)

With SpaceShard we've started learning about Zero-Knowledge Proof technology in more details, we've explored how it supports blockchain primitives on all fronts - from development to business and marketing so we could create their visual identity and website.

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(services)

The challenge

We've partnered with Shard labs marketing team to design identity for the new intitive - Spaceshard, R&D blockchain lab focusing on Zero-Knowledge technology within the Starkware ecosystem.

Key deliverables

Branding: logo design, typography, color scheme, brand device
Marketing collaterals: print and digital
Motion design
Web design
Webflow development

Brand design

Final output is our take on the simple brief: "The only thing is to stay in the space theme. You have all the freedom to give it context you find appropriate." Of course, many things need to be taken into consideration: what is the brand voice, what is the industry the brand operates in, who is the group of people interacting with the brand (online and offline) etc. Neon green and shades of purple, dark background, brand devices with versatile purposes and the edgy font choices that fit perfectly with all of that.

Web design

Grid, brand elements used in an attractive way to shape the story about the Space(shard) and Web3 world. Enough white space gave the opportunity to use details that made the experience of scrolling interesting.

Webflow development

One of the exaples where we can proudly say final website is actually better than Figma prototype. Animations and micro interactions are guiding the reader and pulling their attention, unvealing the content piece by piece and making the website visitor wanting to scroll further and explore more. All design elements and details from the visual direction trylly came to life in the development phase!