Nimbora

Branding, Website

StudioDirection est. 2019

THINGS THAT YOU ARE NOT PROUD OF SHOULDN'T BE SIGNED BY YOUR NAME.

NimboraNimbora

(ABOUT PROJECT)

When the team behind Nimbora reached out to us with the need to create their brand and a website, we needed to absorb the protocol concept quickly and dive into the design.

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(services)

Project goals

There's something exciting when brand design should be created based on just few keypoints and with the freedom to suggest and create. The brief was clear: branding for this new concept they wanted to promote under the name Nimbora, simple and straightforward website and development and custom illustration for the Nimbora mascote.

Key deliverables

  • Branding: logo design, brand identity, marketing collaterals
  • Web design and Webflow development
  • Custom illustration for Nimbora mascote

Branding

We've started from the logo exploration and iterated the ways to represent the protocol concepts Nimbora brings to the Web3 space in the logomark. This lead to the brand device and motion design piece done for the hero section on the website. Color scheme needed to fit both light and dark mode on the website. Typography choices are kept sinple in order for other brand elements to stand out.

Web design and Webflow development

Website structure is simple, content can be easily found and explored. Overall experience is made through the effective branding and design. In the development phaase we've elevated the design with discreete animations and interactions. Optimised workflow on Webflow enabled us to deliver the website in just three days.

Custom illustrations

Going an extra mile with the branding meant custom illustration of the Nimbora mascote. Story behind the brand is told in a more interesting way through three characters and their roles related to the Nimbora technology. This set the base for the application on the merchandise used as promo material.

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