J.Baptista

The challenge

The challenge was to develop a visual system that could communicate craftsmanship and attention to detail across both traditional and digital channels. We needed to create a timeless yet contemporary identity that would elevate the brand's perceived value and create lasting connections with their discerning audience.

Key deliverables

• Branding: logo design, typography, color scheme, brand device
• Marketing collaterals: print and digital

Branding

The visual identity is built on a foundation of refined typography and a carefully curated color palette that balances elegance with modernity. We developed a distinctive logotype that serves as the cornerstone of the brand, complemented by a flexible graphic system that adapts seamlessly across applications.

The brand device acts as a unifying element, creating visual consistency while allowing for creative expression. Every design decision was made to reinforce the brand's commitment to quality and sophistication, from the selection of typefaces to the precise spacing and proportions used throughout the identity system.

Marketing collaterals: print and digital

We created an extensive collection of brand applications that showcase the identity's versatility and refinement. The print materials include premium business cards with thoughtful finishing details, letterheads that command respect, and packaging solutions that enhance the unboxing experience. Digital collaterals span from email signatures and social media templates to presentation decks and digital advertisements, each maintaining the brand's sophisticated aesthetic.

Every touchpoint was designed to work harmoniously within the system, ensuring that whether a customer encounters the brand on a business card or a digital platform, they experience the same level of quality and attention to detail.