My Biz Nest

Our service Vision framing was the right fit for the project since it considers several services in the package (brand design, website design and development, and product design) with the development-ready product as an output.

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Entrepreneurs, micro, and small enterprises face a significant challenge in accessing credible information to manage their administrative, legal, financial, and other business operations effectively. Often, these entities lack the necessary information and the financial means to hire professional consultants, leading to potentially inadequate problem resolutions.

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Furthermore, many business owners are unaware of their numerous legal and tax obligations. This knowledge gap prompts some to undertake tasks like contract drafting personally, exposing their businesses to future legal risks and operational pitfalls.

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The solution is envisioned in the format of an application that facilitates the performance of difficult or complex administrative business operations, providing companies with necessary legal compliance and support, financial and/or marketing assistance and advice in a simple, efficient, timely, and user-friendly way in a proactive manner.

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Key deliverables

• Vision framing
• Branding: logo design, brand identity, marketing collaterals
• Web design and Webflow development
• Product design

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Vision framing

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Based on years of experience in the industry, we've seen the need for founders to have structured guidance from the very beginning—refining the business idea, establishing a brand identity, creating a development-ready interactive prototype for laptop and mobile devices, a promotional website developed on Webflow, and collaterals needed for social media profiles, as well as the investor deck design.

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We’ve bundled the offering to satisfy the needs of founders with services wrapped in a package that ensures a business idea is conceptualised, designed, and ready for further validation.

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Branding

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After the Discovery phase, we agreed that My Biz Nest should convey a trusted and supportive impression to the owners of small or newly established businesses in Serbia and beyond. Its visual identity adopts a minimalist and professional style, characterized by clean typography and a calm color palette.

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The use of a straightforward, readable sans-serif font for both headings and body text supports clarity, especially in contexts where a large amount of information needs to be quickly understood. The color scheme adds visual interest and brings a sense of energy to the overall design.

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Website design and Webflow development

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The website is another component of the Vision framing service. While the founding team works alongside ours on the product, they also manage other important activities such as sponsorship applications, investor conversations, and more.

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The website acts as a digital business card — it provides essential information about the product in development and collects emails from interested future users through a waiting list.

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To keep it simple and easy to digest, the content is organized into clear sections: an introductory challenge statement, areas of service (legal, financial, marketing, and education), key features, and platform benefits.

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Product design

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The special place in the Vision framing service has product design. It's the version of the future in a manner. Product prototype is a representation of the founding team's ideas, our discussions during Discovery phase and challenging by the close circle of people who could be potential users.

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In the product design phase we deliver the first version of the UX/UI and set he foundation for it to be validated. Besides just delivering product in a practical sense (laptop and mobile version, design system, development handoff), we're implementing in less or more obvious ways the business model, user personas' wants and needs in the user experience and user interface with the intent to give it for testing and getting back the feedback from the potential users.

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The final output of this phase is a development-ready prototype, but in reality that's just one of the versions of the MVP.