Tripclone

Vision framing

StudioDirection est. 2019

THINGS THAT YOU ARE NOT PROUD OF SHOULDN'T BE SIGNED BY YOUR NAME.

(ABOUT PROJECT)

The piece the travel industry has been missing. Every travel purchase starts with inspiration and discovery, but nobody has built a platform that builds the bridge from inspiration to booking. Tripclone introduces inspirational journeys, not just itineraries, curated by people who love what you love and supercharged by AI. Our team has helped shape the initial business idea and transform it into an interactive design prototype.

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Mike Pritchett

Founder at Tripclone, ex Shootsta

(services)

The challenge

Clone Trips you see on social media in one click is the product idea in a nutshell. The idea of daydreaming about travel destinations and experiences influencers share online is taken a step further allowing users to clone and customize itineraries in just few steps. Our team was engaged to frame this vision into tangible design prototype and MVP version of the digital experience.

Key deliverables

Vision framing
Branding: logo design, brand identity, marketing collaterals
Web design and Webflow development
Product design: web and mobile application

Vision framing

We’ve compelled this offering so it can satisfy needs of the founders with services wrapped in a package to ensures a business idea is conceptualised, designed and ready for further validation. Through the structured process of Kickoff & strategy alignment, Product prototype, brand identity creation and website design and development we're ensuring business vision is properly shaped.

Branding

Brandname and product context gave us the direction for brand design. We knew it needed to look fresh, modern and attractive. Logomark is reflecting the brandname's first letter and serves perfectly as a brand device for patterns and in the mix with videos and images.

Web design and Webflow development

The website serves to showcase the product's vision, generate excitement, and attract early interest from potential users, partners, or investors. Additionally, it provides a platform to communicate the product's unique value proposition and gather initial feedback or expressions of interest.

Product design

Putting video in the center of the experience was pillar around the UI is built. Mobile first was non-negotiable. Showcasing content in a familiar and intuitive way and yet introducing the complete new concept needed some balance. The solve was dividing the flow into steps: discover content and clone, customize the itinerary, make reservations and submit. Sounds simplified, but the actual complexity is behind the attractive screens - advanced AI technology linked to 3rd party systems and a sophisticated personalisation layer for the content served as per the user preferences.