Tysza

Branding, Website

Studio Direction est. 2019

THINGS THAT YOU ARE NOT PROUD OF SHOULDN'T BE SIGNED BY YOUR NAME.

(ABOUT PROJECT)

Tysza is Data Science Solution created to solve challenges organisations face with the system discovers hidden data patterns, increases efficiency and identifies new opportunities. We met at the beginning of their journey when they needed the visual identity to be developed as well as the presentational website.

Visit website

(services)

The challenge

Goals for the project were clear from the beginning: visual identity needs to be professional and serious and should find a way to integrate word Tysza (river, flow of data) as a brand element.

Key deliverables

Branding: logo design, typography, color scheme, brand device
Marketing collaterals: print and digital
Web design
Webflow development and 3rd party integrations

Branding

Logo design was inspired by the letter T from the brand name. Two letters with some visual interventions are shaping the riverbed so the river (water) could flow. Client was open to our selection of the typography and color scheme. Palette was pulled from the water (river) and combined with the animation of the small wave.

Web design

Brand design elements and devices directed visual identity. Look & feel needed to be serious, but that hasn't made it boring or outdated. As user goes through the pages, white space and light content allow them to absorb key messages easily.

Webflow development and 3rd party integrations

Another great use case for Webflow: presentational website without any demanding functionalities. Micro animactions and interactions make the whole experience dynamic and "live". Three pages are cross-linked and user behaviour is tracked through marketing and analytics tools.