Refeerral

The challenge

The challenge was to create a visual language that communicates connection, growth, and reliability without falling into typical tech startup clichés. We aimed to develop a brand system that feels approachable yet professional, modern yet timeless, and flexible enough to work across diverse digital touchpoints and marketing materials.

Key deliverables

• Branding: logo design, typography, color scheme, brand device
• Marketing collaterals: print and digital

Branding

The visual identity centers on a clean, memorable logo that symbolizes connection and forward momentum. We established a contemporary typography system that balances readability with personality, paired with a vibrant yet professional color palette that energizes without overwhelming. The brand device serves as a versatile graphic element that can be adapted across various applications while maintaining visual consistency.

Marketing collaterals: print and digital

The print materials include sleek business cards that make memorable impressions, branded stationery that reinforces professionalism, and marketing materials that clearly communicate value propositions. Digital assets encompass social media templates optimized for engagement, presentation decks that convert prospects, email signatures that build brand consistency, and web graphics that enhance the online experience.