Avant Garde Crew

Branding

Studio Direction est. 2019

THINGS THAT YOU ARE NOT PROUD OF SHOULDN'T BE SIGNED BY YOUR NAME.

(ABOUT PROJECT)

Avant-Garde Community Travel Experiences offers private, personalized tours designed at the thoughtful intersection of service and value. Their approach goes beyond traditional sightseeing, creating immersive journeys that invite travelers to explore cities in depth while fostering self-discovery and meaningful connections with like-minded individuals. By redefining how people experience travel, Avant-Garde places community and authenticity at the heart of every journey.

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(services)

The challenge

Avant-Garde Crew needed a bold visual identity that would distinguish them in a crowded creative landscape. The brand required a comprehensive system that could flex across digital platforms while maintaining a distinctive, edgy aesthetic. The challenge was to create a cohesive brand language that balanced creative expression with professional credibility, ensuring the identity would resonate with forward-thinking clients and collaborators.

Key deliverables

Branding: logo design, typography, color scheme, brand device
Marketing collaterals: print and digital

Branding

The visual identity centers on a dynamic logo system that adapts across applications while maintaining brand recognition. We developed a bold typographic approach paired with a high-contrast color palette that commands attention. The brand device functions as a flexible graphic element that unifies all touchpoints, from business cards to digital presentations. This comprehensive identity system ensures consistent brand expression whether applied to minimalist stationery or complex digital interfaces.

Marketing collaterals: print and digital

We extended the brand identity across a comprehensive suite of print and digital touchpoints. From business cards and stationery that make memorable first impressions, to social media templates and presentation decks that maintain brand consistency across all communications.

Each collateral piece was strategically designed to work within the broader visual system, featuring adaptable layouts that accommodate various content needs while preserving the brand's distinctive character.

The result is a versatile toolkit that empowers the team to communicate professionally across any medium or platform.