Decanter

Branding

StudioDirection est. 2019

THINGS THAT YOU ARE NOT PROUD OF SHOULDN'T BE SIGNED BY YOUR NAME.

(ABOUT PROJECT)

Not just a wine shop and bar; it is an experience. Offering a selection of 650 wine labels and more from every corner of the globe makes it a gem.

Visit website

(services)

The challenge

‍

We had the pleasure to create branding for newly wine bar in Belgrade, Serbia. This considered everything from logo design, colour choices, typography and marketing collaterals to be used online and offline (menu, bags etc.)

‍

Key deliverables

Branding: logo design, typography, color scheme, brand device
Marketing collaterals: print and digital

‍

Logo design

‍

Decanter branding experience mirrors the artistry of a luxury wine bar. Here, it’s all about celebrating the elegance and simplicity of fine wine, and our branding speaks volumes about our commitment to this vision. We’ve merged the letter “A” with the graceful shape of a wine decanter, capturing the essence of that perfect pour. It’s sleek, it’s refined, and it’s the epitome of sophistication.

‍

Colour scheme

‍

When it comes to colors, we’ve chosen a palette that exudes luxury. Think deep, moody grays, rich burgundies, and subtle hints of shimmering gold. These colors resonate with the opulence of aged wines and the golden radiance of a flawless pour.

‍

Typography

‍

Our choice of typography is all about clean lines and legibility. We’ve opted for a modern, sans-serif font that complements our minimalist and contemporary aesthetic.We’ve crafted a comprehensive branding package, encompassing everything from art direction to all print materials.