Luštica bay

Website

StudioDirection est. 2019

THINGS THAT YOU ARE NOT PROUD OF SHOULDN'T BE SIGNED BY YOUR NAME.

(ABOUT PROJECT)

We’ve partnered with Luštica Bay team to create a website that would captivate culture, heritage, gastronomy, and a serene heaven and serve as a sales and marketing tool.

Visit website

(services)

The challenge

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Besides the essential request to change the look & feel through this website redesign, there was a need to support several departments at Lustica Bay and present rich content in an attractive manner. Website redesign is part of the holistic effort of the Marketing, Business and Sales teams to take the bar higher in all touchpoints customers might have in their digital interactions with the brand.

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Key deliverables

Web design
Custom web development
CRM and other 3rd party services integrations

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Web design

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Due to the specific requirements for the website, custom design was a way to support marketing and sales efforts. Besides the promotional pages, website serves as a booking tool for The Chedi Hotel, promotes properties for sale and gives more details to all marina visitors. Dynamic layout and rich content in different formats provide website visitor the ability to discover more about the Lustica Bay, The Peaks and Centrale - neighbourhouds of this unique real estate development. Design system is created to enable efficient exploration and decision making, ensure consistency accross pages and support scalability in the delivery process.

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Custom web development

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The requirements required a solution that will deliver on a high level, without the compromise on the website performanse and KPIs and allow Luštica Bay teams flexibility to manage content and create new pages and components. This was achieved with the library of tailor made sections that allow combination on pages and different format of the content shown on the website. Rich content required more than 15 different template pages for different purposes: from the new events at the harbor to the new properties available for sale. This meant the libarray of components will need to be extended.

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CRM and other 3rd party services integrations

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Important aspect is the technical integration with the CRM for lead generation and management, marketing tools for paid promotion and analytics on several platforms for different markets and hotel booking engine. Complexity of the project required for the solution to be sustainable, reliable and scalable since it is used by several teams with responsibilities in different domains.