Petite Genève Petrović

Website

StudioDirection est. 2019

THINGS THAT YOU ARE NOT PROUD OF SHOULDN'T BE SIGNED BY YOUR NAME.

(ABOUT PROJECT)

Official Rolex retailer for Serbia, Hungary and Montenegro wanted to redesign of their website so it reflect the unique experience customers have in visiting their boutiques. Redesign considered several brands Petite Genève Petrović is proudly representing Rolex, Tudor and Swiss kubik, as well as high end jewellery Messika and Roberto Coin. There is also Petrovic Diamonds - family’s unique expression of the love for diamonds and eternal jewellery design.

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(services)

The challenge

The goal was to rethink positioning of the Petite Genève Petrović as a brand in the digital space, present brand core values and unite several brands under their name. Main challenge was to elevate brand presence so it reflects the exceptional experience customers have in their exclusive boutiques.

Key deliverables

Visual direction
Web design
Webflow development

Visual direction

For our team the challenge sounded simple: unite different brands on one website but the delivery wasn’t that straightforward. Starting from strict guidelines each brand has terms of logo, type and colour usage deliver refined, we've iterated on the elegant way to make the digital experience pleasant, informative and leave a sense of luxury all these brands represent.

Web design

Besides the guidelines that were visual boundaries, diversity of content and information architecture required to have several layers of depth: website visitor is able to explore timepieces and jewellery brands and further explore pages dedicated to the brand, collections and single products. Single product page gives the website visitor the opportunity to see how the product looks like in reality through videos and lifestyle images and close up images of the product.

Webflow development and 3rd party integrations

We've explored Webflow capabilities to the limits with this project. 3 regions, 4 languages, localisation before it was available as a feature in Webflow, more than 3000 single product pages for 6 brands available in different regions required combination of Webflow development and custom code and backend logic. On top of that strict requirements for all brands individually demanded execution without the compromise on the website performance and KPIs side. Website also needed to be integrated with other internal systems and send and receive data about leads, inventory, product detailsetc.