Poddster

The challenge

‍

The primary goal of our engagement was to build upon Poddster's existing brand identity to create a unique visual direction for the website. Additionally, we holistically planned all other interaction touchpoints with the target audience, both digital and physical and from there created visuals for the social media profiles, newsletter templates, t-shirts, notebooks and all other marketing collaterals.

‍

Key deliverables

• Branding: marketing colleterals, motion design
• Web design for lead generaltion webistes
• Webflow development

‍

Branding

‍

Vibrant colours and brand device taken from the logomark are combined with the Archivo font to form an recognisable brand accross different digital channels. On top of that, motion designer creted several short feature walkthrough videos.

‍

Web design

‍

Besides the main presentational website, our design team delivered design for several lead generation pages and provided guidance to the dev team along the way. Rich library of components and design system made the design process smooth and enabled efficient iterations.

‍

Webflow development

‍

Building on Webflow gave us the opportunity to be flexible in A/B testing and other marketing activities. Poddster team can manage pages independently, switch on/off landing pages, create new pages from existing components etc. Additionally, nature of the business requres frequent content updates so Poddster team has the ability to independetly keep the website up to date.