BOPA Bojanovic & partners

The challenge

Beyond the rebrand and website redesign, the goal was to modernize the visual identity and align the firm’s positioning as the BOPA's core values. We took full ownership of the project, handling everything from the initial idea through design and development.

Key deliverables

• Branding: logo design, typography, color scheme, brand device
• Marketing collaterals: print and digital
• Web design
• Webflow development

Branding

When we started working on the brand, our main focus was on clarity and consistency. We has the goal to make it feel modern and professional, but also approachable - something that would naturally fit alongside their partner companies and clients, without losing its own personality. Every choice we made, from colors to visuals, was about making the brand instantly recognizable and easy to connect with.

Web design

For the website, we wanted the experience to feel just as clear and approachable as the brand itself. We focused on making it simple to navigate, visually engaging, and aligned with the new brand identity, so every visitor would immediately understand who they are and what they stand for.

Webflow development

The vision we developed during the design phase came to life in the development stage. Webflow proved to be the perfect fit for this project - a modern yet professional website with a custom-built CMS that allows the client to manage content efficiently on their own.

Subtle animations were added throughout to bring the pages to life and guide visitors naturally, making every interaction feel smooth and intuitive.